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    Facts & Statistics

    Home improvement industry: $200 Billion a year

    • Women compose 50% of residential buyers at Home Depot, Lowe’s, Ace and other hardware stores
    • Women spend 50% more than male customers
    • Women make 85% of the home remodeling decisions
    • 85% of women surveyed by Sears have been, are or expect to be solely responsible for a home at some point in their lives
    • Home Depot Women workshops: over 200,000 attended since their inception last year (2003)
    • 81% of women own tools, 1 in 5 has an extensive tool collection
    • 53% of married women are responsible for basic household maintenance and repair, either on their women or with their spouse
    • 61% of women homeowners say they enjoy home maintenance and repair projects
    • 70% of women would like to know more about home maintenance and repair
    • 63% of women homeowners say they would rather get an hour of free advice from Bob Vila than from Dr. Phil
    • 83% of women say working with tools makes them feel independent
    • 63% of women believe that they are charged more than men for the same home repair services
    • 94% of them are concerned about getting a fair price from home maintenance professionals
    Investor’s Business Daily 5/2/04
    Sear, Roebuck and Co.
    MSN House & Home 2003


    WOMEN AND HOME MAINTENANCE FACTS

    Home improvement industry: $200 Billion a year. Experts project US home improvement sales to reach $265 Billion by 2008

    • 85% of the nation’s homes were built prior to 1980 and will need frequent maintenance
    • Women compose 50% of residential buyers at Home Depot, Lowe’s, Ace and other hardware stores
    • Fannie Mae estimates that by 2010, women-headed households will total nearly 31 million, close to 28% of all households in the country
    • Single women purchased approximately one in five homes in 2003, while more than one in ten were purchased by single men
    • The single female segment of the homebuyer population accounted for 21% of all homebuyers in 2001
    • Women spend 50% more than male customers
    • Women make 85% of the home remodeling decisions
    • 87% of women surveyed admired proficiency in home repair twice as much as fashion sense in other women
    • 85% of women surveyed by Sears have been, are or expect to be solely responsible for a home at some point in their lives
    • Home Depot Women workshops: over 200,000 attended since their inception last year (2003)
    • More women homeowners would rather attend a home maintenance workshop than a cooking class
    • 81% of women own tools, 1 in 5 has an extensive tool collection
    • 53% of married women are responsible for basic household maintenance and repair, either on their women or with their spouse
    • 61% of women homeowners say they enjoy home maintenance and repair projects
    • 70% of women would like to know more about home maintenance and repair
    • 63% of women homeowners say they would rather get an hour of free advice from Bob Vila than from Dr. Phil
    • 83% of women say working with tools makes them feel independent
    • 63% of women believe that they are charged more than men for the same home repair services
    • 94% of them are concerned about getting a fair price from home maintenance professionals
    • 49% of single women homeowners and 35% of married women are concerned they will not be able to keep their homes up in coming years
    Investor’s Business Daily 5/2/04
    Sear, Roebuck and Co. July 2004
    Yahoo Finance 2004
    MSN House & Home 2003